The company formerly known as Snapchat was renamed Snap Inc., as the Wall Street Journal reported last Friday night. However, another surprise also popped up, which gives us a glimpse of what this company plans for the future.
Snap (or Snapchat, for those of you who don’t like sudden changes in life) is about to release its first hardware product. The company has finally unveiled Spectacles, which are the sunglasses that let you record videos from your own, personal perspective. This product should be available sometime this fall, and it will be priced at $130.
If you have ever used Snapchat before, you already know how simple this app can be. Simplicity is the key here, even with numerous new features being released on a regular basis. So, unsurprisingly, the Spectacles are very simple to use.
They have a single button which allows you to begin recording your snap, which happens in increments of 10 seconds. In case you don’t press the button once more, they will stop recording after 10 seconds, or you can decide to add another 10-second increment. Snaps can be up to 30 seconds in length.
Once you decide to record, you will see an inward-facing light that turns on, but there is also an outward-facing light that is an alert to those who are in your field of vision. As you can see from the promotional images in this article, the cameras and the lights can be clearly seen in the top portion of the sunglasses.
The cameras employ a 115-degree lens, designed to imitate a person’s field of vision. This is a great way to capture interesting moments, share them with the world, and relive some of those moments at any time.
As you can guess, you can easily transfer your freshly recorded snaps to your phone. If you run an Android device, this can be done via Wi-Fi.
For those of you who use iOS devices, there is Bluetooth for lower quality videos and Wi-Fi for the highest resolution. If you don’t plan on taking your phone while recording, you will be happy to know that the Spectacles are a standalone device, which means that your snaps will be recorded and then transferred once you decide to do so.
It is interesting to note that Snap is battling against Facebook by taking a completely different path than Facebook did in 2014. This is when this company acquired Oculus VR for $2 billion, and is currently investigating and researching virtual environments.
Even though Spectacles are a much smaller deal, this product shows that Snap has decided to release a product that will allow its users to participate in the real world.
As Snap’s CEO Evan Spiegel said, Spectacles will allow wearers to record without holing a phone, so they can really show off their surroundings. If you’re interested in buying Spectacles, make sure to stay tuned to Snap’s Blog for the exact release date. The company is making a limited number of these sunglasses, so it might not be that easy to get a hold of them.