Apple is making great efforts to promote the voice assistant Siri as a magical assistant that’s always available at a single tap on the Home button. In order to expand its use, they have contributed famous actor Samuel L. Jackson in one of their first advertisements. Despite the funny commercial in real life situations, Siri wasn’t that accurate, especially for iPhone users whot aren’t English native speakers.
In the latest commercial, Sesame street Cookie Monster uses the iPhone’s timer, plays music till he waits, impatiently, for to cookies get baked.
Agency: TBWA\Media Arts Lab
Music by: Jim Croce’s “Time in a Bottle”
Today, Siri is much more accurate than before and it can even understand Cookie Monster’s gravelly voice, so it will easily recognize your voice too.